Social Media Marketing

Course Description

This course provides a practical introduction to building and managing effective social media marketing campaigns.

Learners will explore how to develop a strong social media strategy, monitor performance across platforms, and use digital advertising to reach the right audiences. The course also covers basic investment principles for paid campaigns and the fundamentals of social media influencing.

By the end, learners will be equipped to create impactful content, optimize results, and grow a brand’s presence across major social platforms.

Key concepts covered include:

• Developing Strategy
• Monitoring
• Digital Advertising
• Basic Investment
• Social Media Influencing